Sausage Party is an adult animated comedy from the minds of Seth Rogen, Jonah Hill and Evan Goldberg, with Greg Tiernan and Conrad Vernon directing. Billed as a parody of family-friendly animated films, but does Sausage Party even touch the sides of the animations it is attempting to parody?
Sausage Frank (Seth Rogen) and his hot dog bun girlfriend Brenda (Kristen Wiig), along with the rest of the groceries at local supermarket Shopwell’s, believe that when they’re bought by “gods” (humans), they’re taken to “the great beyond”. Upon learning their true fate via a returned jar of honey mustard (Danny McBride), Frank and Brenda, along with lavash Kareem (David Krumholtz) and bagel Sammy (Edward Norton), devise a plan to escape, while also trying to outrun a disgruntled douche (Nick Kroll).
There is a fun concept at the centre of Sausage Party, food unaware of its destiny and the brutal way in which it is prepared and consumed (the adult rating is utilised well here), along with the different aisles of the supermarket appearing like different worlds. However, the main selling point of this movie, its adult certificate, is more often than not its downfall. Within the first twenty minutes, you become numb to food cursing and the creators seem to be too busy patting themselves on the back for making an obscene movie, that they’re unaware the novelty has worn off and the jokes have run dry. Sausage Party attempts to tackle themes of religion, with the groceries bickering over beliefs that can not be proved, however, this is always secondary to unnecessary and overused profanities. Some may find the much talked about final scene entertaining due to its sheer shock value, although it screamed they were well and truly out of ideas at that point.
Of course rude can be funny, with South Park: Bigger, Longer & Uncut still the benchmark for adult animated comedy. South Park the movie (as well as the series) is authentically obscene, with a solid story, a point to make and laughs throughout. Failing to measure up to the animations it’s attempting to parody, the joke’s on Sausage Party as adults may very well find family-friendly outings more entertaining.
If you’re a fan of Seth Rogen’s style of comedy (and his obligatory mentions of smoking weed), you may find Sausage Party entertaining. However, the reliance and overuse of strong language and attempts to shock, not only becomes tedious but detracts from the hint of a good idea.